Glossary

This is a glossary of all the words, phrases and theorists I am learning throughout this course.


Marxist theory - Stuart hall 
-Preferred reading - when the audience views the programme in the way that was intended.

-Oppositional reading - when the audience goes against the intention of what the programme is showing

 -Negotiated reading - when the audience reads the programme in their own way, taking in preferred and negotiated readings into consideration.


Binary oppositions

When for one social/age group has a stereotype, the opposite group automatically has the opposite stereotype.


Verisimilitude

Reality.


Ann Gould - 6 key stereotypes

-Rebellious

-Artificial tribe 

-Sexual

-Nihilistic (rejection of all moral values)

- Violent

-Self - destructive


Juxtaposition

A figure of speech using contradictory terms e.g. bitter sweet


Hegemonic values

Higher class influences the ideology, therefore shaping popularity within the media.


Gramsci

He developed the idea that social class affects society.  

Glossary powerpoint

When I was searching on the internet for preferred, oppositional and negotiated reading and I came across this powerpoint which contains many words which we have come across yet not necessarily understood. This powerpoint clearly defines these words and great for revision.Media Glossary

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